BMW car company bought the ING CarLease company
According to the Wall Street journal report, it said that, the German BMW group just has published an announcement yesterday, the subsidiary of Alphabet plan paid 637 million euros (it is about $915 million) takeover Dutch financial services group ING car rental department ldquo;INGCarLease.rdquo;BMW brand team management company Alphabet chief executive Norbert Vanden Eijnden said that: quot;our company plans for enhance the rental cars number, the number of rental cars will be increased about 540000 cars to consolidate the car rental market in Europe of the dominant position.
According to these useful information, in addition to the BMW car companyrsquo;s information, other current car manufacturers such as Daimler car company and Audi car company dedicated to the same strategy in car sales business to expand their outside market as well, because of they think it is a good way to get more profitable, and it is also a benefit method to expand the scope of business of cars rental, including other related services.
ING CarLease company car rental service involved in eight Europe countries, in addition, this company has 1200 staff and 240000 vehicles for lease service car, and this company is one of the largest European five car rental companies.
ING group indicated that, the car rental department ot them aims to streamline its scope of business, the group will focus on its core bank services. Since the 2008 financial crisis, this company has accepted the Dutch government assistance a lot, ING group has been committed to its business restructuring. BMW plans that, they will spend $900 million acquisition on this Dutch car rental company. They hope through this way to expand their car rental market,improve their cars strategy, let more and more people know them, and propoganda their brand awareness. Even if they spend a lot of money on it, they still think they can get a good future in the car rental market.
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